Chapter 1 Research

Jay Gallagher

http://bruins.nhl.com/club/page.htm?id=58875

The Boston Bruins organization is in the National Hockey League and do a very good job promoting charitable work for the community.  The Bruins annually team up with the U.S. Marine Corps and their charitable organization “Toys for Tot’s”. The mission of the U.S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys each year, and distribute those toys as Christmas gifts to less fortunate children in the community in which the campaign is conducted. The  goal of Toys for Tots is to deliver, new toys at Christmas, and  a message of hope to less fortunate children that will help them in becoming responsible, productive, patriotic citizens.  During the Christmas season, bruins players and staff travel to stores such as Target, and purchase new toys for the unfortunate kids.  This is a really good deed by the entire Bruins organization that shows that theres more to life than just hockey.

Toy’s For Tot’s helps benefit the Bruins because they are raising awareness for a good cause, bringing a good name for the Bruins.  Some sports fans and citizens hold hatred towards million dollar athletes and companies, but to see all these famous hockey player’s helping out the community and children, brings a good name to the athletes themselves as well as the Bruins.  People see that the Bruins are donating their time and money to a good cause and it makes them look like good people.  By teaming up with the U.S. Marine Corps Toys For Tots program, the Boston Bruins get great recognition for the types of people they are and the good deeds they do.